Baking Association of Canada to show bakeries how to turn expertise into revenue

The Baking Association of Canada will host a free virtual Proof Point session Oct. 22 on how bakery owners can turn recipes, techniques and know-how into digital products and education. The webinar is aimed at helping bakeries build new income streams without major upfront investment.

Why it matters: - Bakery owners are looking for revenue beyond the retail case. - The session frames existing recipes, techniques and expertise as commercial assets that can be packaged into ebooks, cookbooks and digital education. - The format is designed to help bakeries test demand before spending heavily on a new product.

What happened: - The Baking Association of Canada announced its next Proof Point session, titled "How Bakery Businesses Can Turn Their Knowledge into New Revenue Streams." - The webinar is set for Oct. 22, 2026, at 1:00 p.m. ET. - The event will be virtual on Zoom and free to attend. - Dawn Marie Nesbitt, founder of the Digital Bakery Model, will lead the session.

The details: - Attendees will learn how to identify recipes, techniques and specialist knowledge that already have commercial value. - The session will cover product formats ranging from focused recipe ebooks and practical guides to full cookbooks and digital education. - Examples will include Butter Baked Goods' cookbooks, Crave Cupcakes' packaged recipes and Matthew James Duffy's sourdough education. - The session will explain how to spot genuine customer demand before building a product. - The webinar will also walk through why a smaller minimum viable product can reduce risk and how to test one. - Participants will see which online tools can support product development, sales pages, checkout, payment and automatic delivery. - Nesbitt will present a framework that moves from identifying knowledge to finding the right audience, choosing a simple product, validating demand, creating, launching and learning. - Registration is available through the event link.

Between the lines: - The BAC is positioning bakery know-how as an underused business asset, not just a byproduct of day-to-day operations. - The focus on low-risk testing signals a practical approach for operators who may not have resources for a large digital launch. - The examples of Canadian bakeries suggest the association sees this as a proven path, not just a theory.

What's next: - Bakery owners can register for the Oct. 22 webinar and apply the framework to their own products. - The session is likely to push more bakers toward smaller digital products before considering larger education or publishing projects. - The BAC's social channels, Instagram, Facebook and YouTube may carry follow-up updates.